Based in regional Victoria over 26 years ago, Darche revolutionised the traditional swag market with the introduction of the Dome style swag. DARREN O’DWYER, the founder of Darche with his wife CHERYL (DAR-CHE), embarked on an eastern sea board journey. Wanting a shelter arrangement that was quick, practical and easy to stow, Darren used his imagination and created a canvas shell with fibreglass poles and the dome style swag was born with his creation being the talking point at many camping spots throughout their journey. On his return, Darren O’Dwyer decided to showcase his new creation at a hunting and firearm show held at the Melbourne Exhibition Building. Using nothing more than a simplistic foldable card playing table as a prop, Darren soon become inundated with order requests from both Hunters and Firearm stores alike. Darren realised he required a suitable and purpose-built factory arrangement in order to suffice demand. Setting up in both Kialla, Victoria and Campbellfield in the northern suburbs of Melbourne, Darren employed locals including his brother David to create functional manufacturing and assembly factories. Using Australian supply chain partners at the time including Bradmill, Charles Parsons, KS Textiles and ABC foam makers, Darche had become the leading swag and canvas converter in Australia, at one stage being the largest converter of 100% cotton canvas in the country.
2012 - TODAY
Today Darche is proudly owned by the Charles Parsons Group who have been actively involved for over 20 years in supplying textile and trim componentry to Darche. Charles Parsons are the largest textile wholesaler in the Southern Hemisphere with offices in every capital city of Australia, including offices in Fiji, Auckland and Shanghai. The day-to-day running of Darche occurs in a warehouse facility based in Thomastown, Victoria with a site area of more than 40,000m2. Darche is overseen by experienced textile product developers, business strategists and passionate staff who are keen outdoor enthusiasts with sound knowledge and experience to match.
We are passionate, dynamic and keen. We enjoy the same lifestyle choices as our consumers. We strive to provide our consumers the very best value, reliability and service and most importantly we recognise the trust they place on us. We welcome our consumer’s feedback both positive and negative and promise to keep delivering whilst listening.